Into Opera is a registered charity bringing professional opera and creative education to new audiences across Norfolk and the UK. We create high-quality, inclusive, imaginative opera experiences that inspire creativity, curiosity and confidence.
We co-design with the people we serve. We work in long-term partnerships. We place opera in the everyday — in school halls, parks, community spaces, theatres and concert halls, wherever people gather with curiosity and openness.
A note from Genevieve Raghu, Founder
“Directing, for me, is an act of translation — across time, emotion, and space. It begins with deep respect for the context in which a work was first conceived…”
“Opera, in its richest form, is collaboration. My role as director is to make that dialogue possible, and irresistible.”
Genevieve Raghu is a director of theatre and opera known for her vivid storytelling and collaborative leadership. She is the Founder, Artistic Director and CEO of Into Opera.
She has worked in Europe, London’s West End, and regionally across the UK for companies including Opera North, Grange Festival, Theatre Royal Bath, Opera Holland Park, and Hampstead Garden Opera.
IntoOpera creates imaginative performances and ambitious education programmes that remove barriers, welcome new audiences and give more people the opportunity to experience and participate in opera.
Create welcoming, accessible ways for people to encounter opera, including those who may not otherwise have the opportunity.
Place creativity at the heart of learning through school projects, workshops, residencies and participation.
Bring professional artists, participants and audiences together through powerful storytelling, music and performance.
Conducted by Tom Floyd, composed by Patrick Hawes
Conducted by John Andrews
Conducted by Olivia Clarke
Conducted and composed by Michael Betteridge
Conducted and composed by Michael Betteridge
Conducted and composed by Michael Betteridge
Conducted by Olivia Clarke, composed by Lynne Plowman
IntoOpera responds to barriers around access and participation by combining professional artistry, creative education and meaningful opportunities for people to experience opera in new ways.
Opera and high-quality creative education are not equally accessible to everyone. Financial, geographic and cultural barriers can prevent schools, young people and communities from experiencing and participating in the art form.
IntoOpera brings together professional performance, education and active participation. Through productions, workshops, residencies and collaborations, we create experiences shaped around the people and communities involved.
IntoOpera’s work is designed to build confidence, creativity, communication and connection. Each project gives participants opportunities to discover new abilities, work with professional artists and take pride in what they create.
IntoOpera aims to reach more people, strengthen creative education and develop ambitious artistic experiences that welcome new audiences into opera.
The future-vision wording should remain provisional until the client confirms IntoOpera’s specific long-term priorities and ambitions.
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